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Learning About Branding for Scalable Marketing If you are interested in creating a unique identity for your company, you should consider learning about branding. Branding is the process of communicating and defining your business through its visual identity and company culture. As a result, it requires a thorough understanding of your target market, its products,…
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Brand Development – 10 Key Steps to Brand Success There are many different aspects of Brand Development. The first part of the process is market research. Through research, the brand owner can learn about the motivations and desires of consumers. Using this information, the marketing team can develop effective advertising campaigns. Car manufacturers can tailor…
Buying a Domain Name Common misunderstanding: Domain names are not a website; they are the name that directs traffic to a website’s server! A domain or sub-domain name + hosting = a website! Domain names help people find your website. They also provide you ownership of your website address, which makes it easier to remember…